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ServiceNow, Inc.

NOW · CIK 0001373715

15 fiscal years · 57 SEC filings · every number carries its receipt

Revenue (FY)
$13.28B20.9%
FY2025
Net income (FY)
$1.75B22.7%
FY2025
Free cash flow (FY)
$4.58B34.0%
FY2025
Diluted EPS (FY)
$1.6721.9%
FY2025
The story, charted

The shape of the business

FY2012–FY2025 · hover any year for its receipt
Revenue & net incomeRevenueNet income
$0$5B$10BFY2012 · Revenue $243.7M · Net income −$37.3M · 0001373715-15-000067 · filed 2015-02-27FY12Revenue $243.7MNet income −$37.3M0001373715-15-000067 · filed 2015-02-27FY2013 · Revenue $424.6M · Net income −$73.7M · 0001373715-16-000324 · filed 2016-02-25FY13Revenue $424.6MNet income −$73.7M0001373715-16-000324 · filed 2016-02-25FY2014 · Revenue $682.6M · Net income −$179.4M · 0001373715-17-000026 · filed 2017-02-28FY14Revenue $682.6MNet income −$179.4M0001373715-17-000026 · filed 2017-02-28FY2015 · Revenue $1.01B · Net income −$198.4M · 0001373715-18-000058 · filed 2018-02-28FY15Revenue $1.01BNet income −$198.4M0001373715-18-000058 · filed 2018-02-28FY2016 · Revenue $1.39B · Net income −$414.2M · 0001373715-19-000070 · filed 2019-02-27FY16Revenue $1.39BNet income −$414.2M0001373715-19-000070 · filed 2019-02-27FY2017 · Revenue $1.92B · Net income −$116.8M · 0001373715-20-000072 · filed 2020-02-20FY17Revenue $1.92BNet income −$116.8M0001373715-20-000072 · filed 2020-02-20FY2018 · Revenue $2.61B · Net income −$26.7M · 0001373715-21-000061 · filed 2021-02-12FY18Revenue $2.61BNet income −$26.7M0001373715-21-000061 · filed 2021-02-12FY2019 · Revenue $3.46B · Net income $626.7M · 0001373715-22-000024 · filed 2022-02-03FY19Revenue $3.46BNet income $626.7M0001373715-22-000024 · filed 2022-02-03FY2020 · Revenue $4.52B · Net income $119.0M · 0001373715-23-000035 · filed 2023-01-31FY20Revenue $4.52BNet income $119.0M0001373715-23-000035 · filed 2023-01-31FY2021 · Revenue $5.90B · Net income $230.0M · 0001373715-24-000030 · filed 2024-01-25FY21Revenue $5.90BNet income $230.0M0001373715-24-000030 · filed 2024-01-25FY2022 · Revenue $7.25B · Net income $325.0M · 0001373715-25-000010 · filed 2025-01-30FY22Revenue $7.25BNet income $325.0M0001373715-25-000010 · filed 2025-01-30FY2023 · Revenue $8.97B · Net income $1.73B · 0001373715-26-000007 · filed 2026-01-29FY23Revenue $8.97BNet income $1.73B0001373715-26-000007 · filed 2026-01-29FY2024 · Revenue $10.98B · Net income $1.43B · 0001373715-26-000007 · filed 2026-01-29FY24Revenue $10.98BNet income $1.43B0001373715-26-000007 · filed 2026-01-29FY2025 · Revenue $13.28B · Net income $1.75B · 0001373715-26-000007 · filed 2026-01-29FY25Revenue $13.28BNet income $1.75B0001373715-26-000007 · filed 2026-01-29FY25Revenue $13.28BNet income $1.75B0001373715-26-000007 · filed 2026-01-29FY13FY15FY17FY19FY21FY23FY25

revenue 54.5× since FY2012 · net margin -15.3% → 13.2%

MarginsNet marginFCF margin
-20%0%20%FY2012 · Net margin -15.3% · FCF margin 2.7%FY12Net margin -15.3%FCF margin 2.7%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2013 · Net margin -17.4% · FCF margin 6.2%FY13Net margin -17.4%FCF margin 6.2%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2014 · Net margin -26.3% · FCF margin 12.7%FY14Net margin -26.3%FCF margin 12.7%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2015 · Net margin -19.7% · FCF margin 22.9%FY15Net margin -19.7%FCF margin 22.9%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2016 · Net margin -29.8% · FCF margin 3.8%FY16Net margin -29.8%FCF margin 3.8%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2017 · Net margin -6.1% · FCF margin 25.7%FY17Net margin -6.1%FCF margin 25.7%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2018 · Net margin -1.0% · FCF margin 22.5%FY18Net margin -1.0%FCF margin 22.5%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2019 · Net margin 18.1% · FCF margin 28.1%FY19Net margin 18.1%FCF margin 28.1%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2020 · Net margin 2.6% · FCF margin 30.3%FY20Net margin 2.6%FCF margin 30.3%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2021 · Net margin 3.9% · FCF margin 30.5%FY21Net margin 3.9%FCF margin 30.5%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2022 · Net margin 4.5% · FCF margin 30.0%FY22Net margin 4.5%FCF margin 30.0%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2023 · Net margin 19.3% · FCF margin 30.1%FY23Net margin 19.3%FCF margin 30.1%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2024 · Net margin 13.0% · FCF margin 31.1%FY24Net margin 13.0%FCF margin 31.1%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY2025 · Net margin 13.2% · FCF margin 34.5%FY25Net margin 13.2%FCF margin 34.5%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenueFY25Net margin 13.2%FCF margin 34.5%derived: net income ÷ revenue · derived: (ocf − capex) ÷ revenue’13’16’19’22’25

FY2025: net 13.2% · free cash flow 34.5% of revenue

Cash engineOperating cash flowFree cash flow
$0$2B$4BFY2012 · OCF $48.8M · FCF $6.7M · 0001373715-15-000067 · filed 2015-02-27FY12OCF $48.8MFCF $6.7M0001373715-15-000067 · filed 2015-02-27FY2013 · OCF $81.7M · FCF $26.4M · 0001373715-16-000324 · filed 2016-02-25FY13OCF $81.7MFCF $26.4M0001373715-16-000324 · filed 2016-02-25FY2014 · OCF $140.9M · FCF $86.6M · 0001373715-17-000026 · filed 2017-02-28FY14OCF $140.9MFCF $86.6M0001373715-17-000026 · filed 2017-02-28FY2015 · OCF $317.8M · FCF $230.3M · 0001373715-18-000058 · filed 2018-02-28FY15OCF $317.8MFCF $230.3M0001373715-18-000058 · filed 2018-02-28FY2016 · OCF $159.1M · FCF $53.5M · 0001373715-19-000070 · filed 2019-02-27FY16OCF $159.1MFCF $53.5M0001373715-19-000070 · filed 2019-02-27FY2017 · OCF $642.9M · FCF $492.4M · 0001373715-20-000072 · filed 2020-02-20FY17OCF $642.9MFCF $492.4M0001373715-20-000072 · filed 2020-02-20FY2018 · OCF $811.1M · FCF $586.6M · 0001373715-21-000061 · filed 2021-02-12FY18OCF $811.1MFCF $586.6M0001373715-21-000061 · filed 2021-02-12FY2019 · OCF $1.24B · FCF $971.0M · 0001373715-22-000024 · filed 2022-02-03FY19OCF $1.24BFCF $971.0M0001373715-22-000024 · filed 2022-02-03FY2020 · OCF $1.79B · FCF $1.37B · 0001373715-23-000035 · filed 2023-01-31FY20OCF $1.79BFCF $1.37B0001373715-23-000035 · filed 2023-01-31FY2021 · OCF $2.19B · FCF $1.80B · 0001373715-24-000030 · filed 2024-01-25FY21OCF $2.19BFCF $1.80B0001373715-24-000030 · filed 2024-01-25FY2022 · OCF $2.72B · FCF $2.17B · 0001373715-25-000010 · filed 2025-01-30FY22OCF $2.72BFCF $2.17B0001373715-25-000010 · filed 2025-01-30FY2023 · OCF $3.40B · FCF $2.70B · 0001373715-26-000007 · filed 2026-01-29FY23OCF $3.40BFCF $2.70B0001373715-26-000007 · filed 2026-01-29FY2024 · OCF $4.27B · FCF $3.42B · 0001373715-26-000007 · filed 2026-01-29FY24OCF $4.27BFCF $3.42B0001373715-26-000007 · filed 2026-01-29FY2025 · OCF $5.44B · FCF $4.58B · 0001373715-26-000007 · filed 2026-01-29FY25OCF $5.44BFCF $4.58B0001373715-26-000007 · filed 2026-01-29FY25OCF $5.44BFCF $4.58B0001373715-26-000007 · filed 2026-01-29’13’16’19’22’25

FY2025: $5.44B operating cash − $868.0M capex = $4.58B free cash flow

Returns on capitalReturn on equityReturn on assets
-100%-50%0%FY2012 · ROE -15.3% · ROA -7.8%FY12ROE -15.3%ROA -7.8%derived: net income ÷ equity · derived: net income ÷ assetsFY2013 · ROE -18.7% · ROA -6.3%FY13ROE -18.7%ROA -6.3%derived: net income ÷ equity · derived: net income ÷ assetsFY2014 · ROE -41.8% · ROA -12.6%FY14ROE -41.8%ROA -12.6%derived: net income ÷ equity · derived: net income ÷ assetsFY2015 · ROE -35.0% · ROA -11.0%FY15ROE -35.0%ROA -11.0%derived: net income ÷ equity · derived: net income ÷ assetsFY2016 · ROE -107.1% · ROA -20.4%FY16ROE -107.1%ROA -20.4%derived: net income ÷ equity · derived: net income ÷ assetsFY2017 · ROE -15.0% · ROA -3.3%FY17ROE -15.0%ROA -3.3%derived: net income ÷ equity · derived: net income ÷ assetsFY2018 · ROE -2.4% · ROA -0.7%FY18ROE -2.4%ROA -0.7%derived: net income ÷ equity · derived: net income ÷ assetsFY2019 · ROE 29.5% · ROA 10.4%FY19ROE 29.5%ROA 10.4%derived: net income ÷ equity · derived: net income ÷ assetsFY2020 · ROE 4.2% · ROA 1.4%FY20ROE 4.2%ROA 1.4%derived: net income ÷ equity · derived: net income ÷ assetsFY2021 · ROE 6.2% · ROA 2.1%FY21ROE 6.2%ROA 2.1%derived: net income ÷ equity · derived: net income ÷ assetsFY2022 · ROE 6.5% · ROA 2.4%FY22ROE 6.5%ROA 2.4%derived: net income ÷ equity · derived: net income ÷ assetsFY2023 · ROE 22.7% · ROA 10.0%FY23ROE 22.7%ROA 10.0%derived: net income ÷ equity · derived: net income ÷ assetsFY2024 · ROE 14.8% · ROA 7.0%FY24ROE 14.8%ROA 7.0%derived: net income ÷ equity · derived: net income ÷ assetsFY2025 · ROE 13.5% · ROA 6.7%FY25ROE 13.5%ROA 6.7%derived: net income ÷ equity · derived: net income ÷ assetsFY25ROE 13.5%ROA 6.7%derived: net income ÷ equity · derived: net income ÷ assets’13’16’19’22’25

return on equity -15% (FY2012) → 13% (FY2025) · on assets 6.7%

Balance sheetLiabilitiesEquity
$0$10B$20BFY2011 · Liabilities $145.6M · Equity −$57.4MFY11Liabilities $145.6MEquity −$57.4M0001373715-13-000004 · filed 2013-03-08FY2012 · Liabilities $234.7M · Equity $243.4MFY12Liabilities $234.7MEquity $243.4M0001373715-14-000044 · filed 2014-02-28FY2013 · Liabilities $774.2M · Equity $394.3MFY13Liabilities $774.2MEquity $394.3M0001373715-15-000067 · filed 2015-02-27FY2014 · Liabilities $996.1M · Equity $428.7MFY14Liabilities $996.1MEquity $428.7M0001373715-16-000324 · filed 2016-02-25FY2015 · Liabilities $1.24B · Equity $566.8MFY15Liabilities $1.24BEquity $566.8M0001373715-17-000026 · filed 2017-02-28FY2016 · Liabilities $1.65B · Equity $387.0MFY16Liabilities $1.65BEquity $387.0M0001373715-18-000058 · filed 2018-02-28FY2017 · Liabilities $2.77B · Equity $778.7MFY17Liabilities $2.77BEquity $778.7M0001373715-19-000070 · filed 2019-02-27FY2018 · Liabilities $2.77B · Equity $1.11BFY18Liabilities $2.77BEquity $1.11B0001373715-20-000072 · filed 2020-02-20FY2019 · Liabilities $3.89B · Equity $2.13BFY19Liabilities $3.89BEquity $2.13B0001373715-21-000061 · filed 2021-02-12FY2020 · Liabilities $5.88B · Equity $2.83BFY20Liabilities $5.88BEquity $2.83B0001373715-22-000024 · filed 2022-02-03FY2021 · Liabilities $7.10B · Equity $3.69BFY21Liabilities $7.10BEquity $3.69B0001373715-23-000035 · filed 2023-01-31FY2022 · Liabilities $8.27B · Equity $5.03BFY22Liabilities $8.27BEquity $5.03B0001373715-24-000030 · filed 2024-01-25FY2023 · Liabilities $9.76B · Equity $7.63BFY23Liabilities $9.76BEquity $7.63B0001373715-25-000010 · filed 2025-01-30FY2024 · Liabilities $10.77B · Equity $9.61BFY24Liabilities $10.77BEquity $9.61B0001373715-26-000007 · filed 2026-01-29FY2025 · Liabilities $13.07B · Equity $12.96BFY25Liabilities $13.07BEquity $12.96B0001373715-26-000007 · filed 2026-01-29FY25Liabilities $13.07BEquity $12.96B0001373715-26-000007 · filed 2026-01-29’13’16’19’22’25

FY2025: $26.04B assets · $13.07B liabilities · $12.96B equity

The receipts

Financial statements

USD in millions except per-share and share counts. Every value links to the filing it came from — hover for the us-gaap tag, click for the 10-K/10-Q on sec.gov.

USD millionsQ1 2026Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024Q3 2023Q2 2023Q1 2023Q3 2022Q2 2022
Revenue3,7703,4073,2153,0882,7972,6272,6032,2882,1502,0961,8311,752
Net income4695023854604322623472421,0441508020
Diluted EPS0.452.401.840.442.071.261.671.175.080.730.390.10
Diluted shares1,0402102091,047209208208206205204203203
Operating cash flow1,6701,6771,341902
Capital expenditures141205135165
Free cash flow1,5291,4721,206737
Cash & equivalents2,7022,7253,1243,3691,8852,1592,0561,1121,6631,8521,2481,664
Total assets24,38121,78922,05120,97218,43418,20717,54415,09114,92313,61411,10611,102
Total liabilities12,65310,48811,11910,8339,1449,5419,4377,9097,9978,0146,5836,908
Shareholders' equity11,72811,30110,93210,1399,2908,6668,1077,1826,9265,6004,5234,194

Figures as reported in SEC filings, normalized by stonks with the tag mapping shown on hover; missing tags render as “—”, never as zero. Free cash flow is derived (operating cash flow − capex) with both parents recorded in its lineage. Quarterly view shows as-reported 10-Q periods; Q4 synthesis ships in Phase 1. See methodology.