ServiceNow, Inc.

NOW · CIK 0001373715

15 fiscal years · 57 SEC filings · every number carries its receipt

Revenue (FY)

$13.28B20.9%

FY2025

Net income (FY)

$1.75B22.7%

FY2025

Free cash flow (FY)

$4.58B34.0%

FY2025

Diluted EPS (FY)

$1.6721.9%

FY2025

The story, charted

The shape of the business

FY2012–FY2025 · hover any year for its receipt

Revenue & net incomeRevenueNet income

revenue 54.5× since FY2012 · net margin -15.3% → 13.2%

MarginsNet marginFCF margin

FY2025: net 13.2% · free cash flow 34.5% of revenue

Cash engineOperating cash flowFree cash flow

FY2025: $5.44B operating cash − $868.0M capex = $4.58B free cash flow

Returns on capitalReturn on equityReturn on assets

return on equity -15% (FY2012) → 13% (FY2025) · on assets 6.7%

Balance sheetLiabilitiesEquity

FY2025: $26.04B assets · $13.07B liabilities · $12.96B equity

The receipts

Financial statements

Annual Quarterly (as reported)

USD in millions except per-share and share counts. Every value links to the filing it came from — hover for the us-gaap tag, click for the 10-K/10-Q on sec.gov.

USD millions	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018	FY2017	FY2016	FY2015	FY2014
Revenue	13,278	10,984	8,971	7,245	5,896	4,519	3,460	2,609	1,918	1,391	1,005	683
Net income	1,748	1,425	1,731	325	230	119	627	(27)	(117)	(414)	(198)	(179)
Diluted EPS	1.67	1.37	1.68	1.60	1.13	0.59	3.18	(0.15)	(0.68)	—	—	—
Diluted shares	1,047	1,042	1,028	204	203	202	197	178	171	—	—	—
Operating cash flow	5,444	4,267	3,398	2,723	2,191	1,786	1,236	811	643	159	318	141
Capital expenditures	868	852	694	550	392	419	265	224	151	106	87	54
Free cash flow	4,576	3,415	2,704	2,173	1,799	1,367	971	587	492	54	230	87
Cash & equivalents	3,726	2,304	1,897	1,470	1,728	1,677	776	566	726	401	412	252
Total assets	26,038	20,383	17,387	13,299	10,798	8,715	6,022	3,879	3,550	2,034	1,807	1,425
Total liabilities	13,074	10,774	9,759	8,267	7,103	5,881	3,894	2,768	2,772	1,647	1,240	996
Shareholders' equity	12,964	9,609	7,628	5,032	3,695	2,834	2,128	1,111	779	387	567	429

Figures as reported in SEC filings, normalized by stonks with the tag mapping shown on hover; missing tags render as “—”, never as zero. Free cash flow is derived (operating cash flow − capex) with both parents recorded in its lineage. See methodology.